PIM Implementation
Product Information Management (PIM) is the process of managing all the information required to market and sell products through distribution channels.
This product data is created by an internal organization to support a multichannel marketing strategy.The significant role that PIM plays is reducing the abandonment rate by giving better product information.PIM can act as a centralized hub for storing product information and from every channel.
Product data management is the use of software or other tools to track and control information related to a particular product. The managed data usually involves the descriptions and technical specifications of a product.